Email

Introduction to email marketing with Quotient.

Quotient helps you craft engaging email marketing campaigns that help drive engagement and conversions. There are a few core concepts to get familiar with:

1. Email Campaigns: A one-time email blast that is sent to a set of your email subscribers.

2. Email Templates: A starting point for the content of your email campaigns. Usually it will contain some elements - like a header, footer, and hero image - that are supposed to stay the same for all your email campaigns. Email templates can also be used outside of email campaigns, such as in 1:1 personalized email.

3. Subscriber: Someone who has submitted their email address to you and agreed to receive marketing emails. Each subscriber has a status, such as "Subscribed", "Pending", or "Unsubscribed". Generally, you will only send emails to subscribers who are actively subscribed.

4. Profiles: A complete, 360 degree view of a user who has visited your site, purchased something, or signed up for emails. All email subscribers automatically have a profile. But some profiles may not have an email subscriber associated with them (yet). These are called "unidentified profiles".

5. Segments: Segments are lists of email subscribers that each campaign is sent to. Segments can be created based on static attributes - like gender or geography - or based on users' activity. For example a segment might include users who have not purchased anything in the last 90 days.

6. Journey: A journey is a series of emails that are sent to an email subscriber based on a pre-defined set of steps. Journeys typically involve sending several email templates over a period of time.

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