Audience

Understanding and engaging with your customers in Quotient

Quotient's Audience section helps you understand and engage with your customers effectively. The platform enables you to:

• Track customer interactions and behaviors across channels
• Build detailed customer segments based on engagement patterns
• Personalize marketing campaigns using customer data
• Measure and analyze customer engagement over time

Key Features

Profiles

View detailed information about individual customers, including their purchase history, email engagement, and preferences. Learn more in our profiles guide.

Segments

Create dynamic groups of customers based on shared characteristics or behaviors. Use segments to target your marketing campaigns and analyze customer patterns.

Audience Agent

Our AI assistant can help you understand your customers better and suggest targeted marketing strategies based on your audience data.