Introduction

Getting started with Quotient

What is Quotient?

Quotient is an AI demand marketing platform. “Demand marketing refers to all the activities that attract customers to your business, such as…

• Writing online content like blogs or social media posts
• Sending emails to customers or prospects
• Hosting in-person or online events like webinars and trade shows
• Building an authoritative brand that customers recognize and trust

With Quotient, you can do all of this from a single integrated platform - write blogs and emails, plan campaigns and events, and manage your brand information, all with the help of AI agents.

What are agents?

Quotient comes with a built-in team of AI assistants called agents. If you’ve used products like ChatGPT or Claude, Quotient’s agents will feel familiar to you. You interact with agents by simply chatting with them.

Quotient’s agents are designed to help you with various marketing tasks. Each agent understands your brand and learns your business’s preferences and workflows over time.

Much like a human marketing team, each agent has a distinct responsibility and area of expertise.

Agent	Description
Brand Agent	Helps you manage your Knowledge Store, which is the central repository of information about your brand used by all other agents.
Campaign Agent	Helps plan your campaign calendar, organizing your marketing efforts into thematic campaigns with consistent messaging.
Blog Agent	The writing assistant for your blog. Conducts research and helps you develop SEO-optimized content.
Email Agent	In charge of creating emails to send to your audience, including both one-time broadcasts as well as reusable templates.
Flow Agent	Creates and manages automated marketing workflows like drip campaigns, CRM automations, and more.
Event Agent	Helps plan marketing events such as webinars, trade shows, dinners, and conferences.
Audience Agent	Analyzes data about your audience and creates fine-grained lists and segments based on customer behavior and firmographics.
Design Agent	Helps create on-brand, AI-generated imagery to be used in blogs, emails, and other marketing deliverables.
Help Agent	Your go-to agent for any questions about Quotient. If you ever need help or don't know which agent to talk to to accomplish a task, the Help Agent can point you in the right direction.

Quotient’s Interface

Quotient’s interface has two main parts:

1. The app panel - a traditional graphical user interface where you can manage campaigns, write blogs, compose emails, etc.
2. The chat panel - a conversational interface on the right side of the app panel where you can work with agents.

As a general rule, everything that you can do in the app panel you can also do by talking to an agent in the chat panel, and vice versa.

Furthermore, Quotient’s agents understand what page you’re on in the app panel and can “see” what you’re looking at.

This makes it easy to collaborate side by side with Quotient’s agents, much like you would with a human coworker.

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