Double Opt-In

How to send users confirmation emails when they subscribe to your email list.

What is Double Opt-In?

Double opt-in is a powerful email marketing feature that adds an extra step of confirmation when someone subscribes to your email list. Here's how it works:

  1. A customer enters their email address to subscribe
  2. They receive a confirmation email with a link
  3. The customer clicks the link to verify their subscription
  4. Only then are they added to your active subscriber list

This process ensures that every subscriber on your list genuinely wants to hear from you.

Why Consider Double Opt-In?

Pros:

  • Improved Deliverability: Email providers see that subscribers have interacted with you before, reducing the chance of your emails landing in spam folders.
  • Higher Engagement: Subscribers who complete the process are more likely to open and interact with your emails.
  • Cleaner List: Avoid typos and fake email addresses, keeping your list high-quality.

Cons:

  • Slightly Lower Sign-up Rate: Some potential subscribers might not complete the confirmation step.

Setting Up Double Opt-In

Enabling double opt-in is easy:

  1. Go to your Email Settings in our platform
  2. Toggle the "Double Opt-In" switch to ON

Customization Options

Make the experience uniquely yours:

  • Confirmation Email: Work with your agent to create a custom template, or use our default. Make sure to include the special ConfirmationButton that we provide.
  • Confirmation Page: Design a custom landing page for confirmed subscribers, or use our default. This page will be hosted at www.getquotient.ai/web/[yourBusinessId]/email-confirmation.

Impact on Your Shopify Store

When double opt-in is active:

  • New subscribers won't be marked as "Email Subscribed" in Shopify until they confirm.
  • This ensures your Shopify customer data accurately reflects active, engaged subscribers.

Best Practices

  1. Clear Communication: In your sign-up forms, mention that subscribers will need to confirm their email.
  2. Engaging Confirmation Emails: Make your confirmation email inviting and on-brand to encourage clicks.
  3. Monitor Results: Keep an eye on your subscription rates and adjust your approach if needed.

By using double opt-in, you're setting the stage for more effective email marketing and stronger relationships with your subscribers. Give it a try and see how it can benefit your business!