Campaign Lifecycle

How campaigns are created, sent, and tracked.

Campaign Lifecycle FAQ

What are the different statuses and how does a campaign flow from one to the next?

The campaign lifecycle follows this progression:

1. Draft
2. Approved
3. Active
4. Complete

Who decides when the campaign moves from one status to the next?

• Draft to Approved: You decide when to move the campaign from Draft to Approved. This can be done manually or potentially through an agent on your behalf.
• Approved to Active: This transition occurs automatically at the moment of the campaign's start date.
• Active to Complete: The campaign automatically moves to Complete at the moment of the end date.

Can you move between statuses?

You can move a campaign between Draft and Approved up until the start date. After the start date, no status changes can be made manually.

When can I change my campaign's content, segment, or other attributes?

You can modify any aspect of the campaign, including content, segment, or other attributes, right up until the start date. Once the start date is reached, all campaign details become frozen, and the emails are sent.

When do the emails actually get sent?

Emails begin to be sent at the moment of the start date. While they may not all be sent instantaneously, they are typically processed within 5-10 minutes.

Important: You can change anything about the campaign (including the start date itself) up until the moment the campaign becomes Active.