Understanding Customer Profiles

A deep dive into customer profiles in Quotient

A customer profile in Quotient is a comprehensive record of an individual customer's interactions with your business. Each profile helps you understand who your customers are and how they engage with your brand.

What's in a Profile?

Every customer profile includes:

1. Basic Information

• Email address
• Name (if provided)
• Location and timezone
• Sign-up date

2. Shopping Activity

• Purchase history
• Total spend
• Average order value
• Cart activity
• Product browsing history

3. Email Engagement

• Email subscription status
• Open and click rates
• Email preferences
• Campaign responses

4. Custom Properties

• Tags
• Custom attributes
• Segment memberships
• Notes and annotations

Viewing Profiles

To access customer profiles:

1. Navigate to the Audience section in your dashboard
2. Click on the Profiles tab
3. Use the search bar to find specific customers
4. Click on any profile to view detailed information

Working with Profiles

You can:

• Add notes to profiles
• Update custom properties
• View detailed engagement timelines
• Export profile data
• Create segments based on profile attributes

The Audience agent can help you analyze profiles and identify patterns in customer behavior. Try asking it questions about specific profiles or customer groups.